'Do No Harm' review: New Dr. Jekyll should hide

What they don't know -- by night he's a wild lascivious cad, who really likes the ladies and a lot of them. Cole's alter ego even has a name -- Ian Price -- and so far Cole has been able to keep Ian suppressed with a strong drug. But Ian has grown resistant to it.

Chances are, of course, NBC won't listen, nor will the heavens, but the message should still be loud and clear: "Do No Harm" is bunkum. Worse, it's confusing, illogical, regressive bunkum. Regressive how so? In the sense that this feels like a kind of show that would have found a cozy spot on NBC's 1985 schedule, though certainly never Thursdays at 10, where "ER" aired for many years. (Reminder alert: It's 2013.)

One of the showrunners of this Dr.Jekyll / Mr. Hyde misfire is Peter Traugott, a well-regarded producer who has handled another split-identity drama ("Ringer") and even a comedy one ("Samantha Who?"). This third go-round may not be his lucky number.