Media personality Katie Couric attends the 2010 Matrix Awards presented...

Media personality Katie Couric attends the 2010 Matrix Awards presented by New York Women in Communications at The Waldorf Astoria in Manhattan. (April 19, 2010) Credit: Getty Images

As part of its long, long, long campaign to unseat "Today," "Good Morning America" just enlisted Katie Couric's services. The former "Today Show" host will co-host next week, taking the place of Robin Roberts, who's on vacation. She'll be hanging with George Stephanopoulos. . .

No official announcement just yet, but both Katie and George have tweeted, so I guess that's "official." Why are they doing this at "GMA"? Publicity! Oh glorious publicity. . .the coin of the TV realm, the mother's milk of TV. . .and so on. If enough people write about this (me!) then enough people will tune in, and maybe just enough to unseat "Today" for the first time in 500-plus weeks. And if that somehow happens, and the splendid irony is then pointed out (by the press, which of course would), then Katie would have a wonderful promotional (that word again) boost for her new ABC talk show bowing in September. 

(And if "GMA's" ratings sink next week, then we'll never hear about this again. . .ABC and Katie will make certain of that.)

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