'Mad' about his new book

Now, this is truly meta:

Follow me, if you will.

On the show "Mad Men," sometime during the summer of 1965, Roger Sterling, the agency's boozing-and-schmoozing managing partner (played by John Slattery), announced he was planning to write a book. That tome, "Sterling's Gold," would distill (pun intended) his wit and wisdom from his many years in the advertising business.

Well, what do you know? Flash forward 45 years. Roger is presumably comfortably resting six feet under somewhere, but his "book" lives on.

On Tuesday, "Sterling's Gold" actually hits bookstores, following, ahem, the discovery of a box containing copies of the long-out-of-print book in the basement of his Sag Harbor home, the publisher, Grove Press has announced.

Well, OK.

Inside the slim volume, you'll find dozens of Sterling's bon mots that capture the flavor of the ad biz circa the mid-1960s.

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"Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons and eventually they hit you in the face."

"You want to be on some people's minds. Some people's you don't."

"I bet daily friendship with that bottle attracts more people to advertising than any salary you could dream of."

"I never get used to the fact that most of the time it looks like you're doing nothing."