With a fervor usually reserved for concert tickets or a rare IPA release, people lined up down Bay Shore's Main Street at dawn on Saturday morning for a highly-anticipated new neighbor: North Fork Doughnut Co., which has opened its second location on...well, the South Shore.
People queued up for a half-hour before the 6 a.m. opening to score some classic glazed and Dirty Banana doughnuts; once inside, they found a cute bake shop with wooden doughnut murals (from artist Ricky Saetta) on the walls.
By noon, the doughnuts had sold out for the day — about 5,000 of them, according to owners Kelly Briguccia and Jimmy Lyons.
"We were completely blown away by all of your love and support in Bay Shore," read an Instagram post on NoFoDoCo's (as it is known for short) Instagram account, announcing that the shop had closed on Monday to "make some adjustments," and let the staff rest. (Otherwise, it's open seven days a week).
Briguccia and Lyons started their doughnut company in Mattituck in June 2018; Lyons had worked in the beer industry, while Briguccia was an avid baker. Even by the standards of current doughnut mania, the sometimes classic, often whimsical yeast doughnuts from NoFoDoCo have struck a chord. The company has grown in a relatively short time — distributing beyond their shop (such as to Sundae Donuts in Montauk), collaborating with Destination Unknown Beer Co. on a doughnut-inspired brew and now, adding a South Shore location.
NoFoDoCo's daily staple flavors include Samoa, raspberry-jelly-filled doughnuts and caramel coffee cake; these are augmented by weekly specials (see the website's ever-changing "flavor forecast") such as rainbow cookie, Nutella creme, piña colada and Hound Dog, a chocolate-frosted doughnut with peanut butter sauce and bacon.
At the Bay Shore shop — which had been in planning since at least last summer — those rotating flavors will likely vary from Mattituck, where the doughnuts are still baked each morning, said Briggucia and Lyons in an email. "We're trying to see what customers want to enjoy before we share a definite flavor forecast," they wrote, and they hoped to test the audience.
On the java front, hot coffee, lattes and espresso are made with Farmingdale-based Flux Coffee, and Sail Away Coffee Co. cold brew is available by the can.
Bay Shore seemed to be "a natural fit," for their satellite location, the couple added. "We fell in love with the small business community in Bay Shore. The other local businesses are open to collaborations, and are really committed to their craft and what they serve," they wrote. The new shop is also adjacent to what will eventually be Rock City Dogs.
North Fork Doughnut Co. is open daily in Bay Shore from 6 a.m. until 5 p.m., or until the doughnuts sell out.
North Fork Doughnut Co., 5 E. Main St., Bay Shore. No phone number. nofodoco.com