TORONTO -- BlackBerry Ltd. will consider selling itself after the long-awaited debut of its new phones failed to turn around the struggling smartphone maker.

The company said yesterday its board has formed a special committee to explore "strategic alternatives" in hopes of enhancing the company's value and boosting adoption of its BlackBerry 10 platform.

The company said its options could also include joint ventures, partnerships, or other moves.

The Canadian company's U.S.-traded stock closed up 10.45 percent to $10.78.

The BlackBerry, pioneered in 1999, had been the dominant smartphone for on-the-go business people and other consumers before Apple debuted the iPhone in 2007 and showed that phones can handle much more than email and phone calls. In the years since, BlackBerry Ltd. has been hammered by competition from the iPhone as well as Android-based rivals. In January, the company unveiled new phones running a revamped operating system called BlackBerry 10 designed to better compete. But its market share continues to lag, and the company warned in June of future losses.

Mike Walkley, an analyst with Canaccord Genuity, said sales are getting worse even with price reductions for the new phones.

"Now they have to go to the next step of what's best for the company and shareholders to survive long term, because it doesn't look promising on BlackBerry 10 sales," Walkley said.

Analysts yesterday began guessing who might want to buy BlackBerry.

Given that director Prem Watsa, the company's largest investor with a 9.9 percent stake, is resigning from BlackBerry's board "due to potential conflicts that may arise during the process," some picked him as a possible bidder.

Watsa has said that he believes BlackBerry can turn itself around, but that it might take three to five years. He's the founder of insurance company Fairfax Financial Holdings Ltd. and is one of Canada's best-known investors.

Technology companies like Apple, Google or Microsoft would not be interested because they already have their own mobile platforms, said BGC Financial analyst Colin Gillis. "Anyone who is a player in the space has taken a sniff and moved on."

On the latest episode of "Sarra Sounds Off," Gregg talks with Michael Sicoli and Tess Ferguson about county champs crowned in boys and girls lacrosse, and Jared Valuzzi reports on the Long Island flag football championship. Credit: Newsday

Sarra Sounds Off Ep 36: Champs crowned in lax and flag football On the latest episode of "Sarra Sounds Off," Gregg talks with Michael Sicoli and Tess Ferguson about county champs crowned in boys and girls lacrosse, and Jared Valuzzi reports on the Long Island flag football championship.

On the latest episode of "Sarra Sounds Off," Gregg talks with Michael Sicoli and Tess Ferguson about county champs crowned in boys and girls lacrosse, and Jared Valuzzi reports on the Long Island flag football championship. Credit: Newsday

Sarra Sounds Off Ep 36: Champs crowned in lax and flag football On the latest episode of "Sarra Sounds Off," Gregg talks with Michael Sicoli and Tess Ferguson about county champs crowned in boys and girls lacrosse, and Jared Valuzzi reports on the Long Island flag football championship.

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