Digital summit set for Long Island

EGC Group president Ernie Canadio and managing partner Nicole Larrauri are behind a digital summit coming to Long Island in May. Credit: Newsday, 2010 / J. Conrad Williams Jr.
Over at Melville-based EGC Group, Long Island's largest advertising agency, staff members are putting together what they described as the Island's first summit for the digital industry.
"As an agency, so much of what we do is digital," said EGC managing partner Nicole Larrauri. "So many large companies have become so digitally centric. It struck us that there is no digital event" to mark all of the digital growth on the Island.
EGC is putting the finishing touches on a program scheduled for 8 a.m. May 15 at the Crest Hollow Country Club in Woodbury that will include representatives from Google, JetBlue and Carle Place-based 1-800-Flowers.com. The keynote speaker is to be Joanna O'Connell, a senior analyst at Forrester Research. Larrauri said that so far about 250 people have signed up for the event. Admission is $55.
Tony Valado, a digital strategist at EGC, will be a panelist. He said panel members will explain the various components of digital marketing -- such as social media, search engines, mobile devices and email marketing, among others.
Ernie Canadeo, EGC's founder and president, has high hopes for the event. "We want Long Island to be known as a hotbed of creativity, and right now digital is driving that," Canadeo said.
Added Larrauri: "Everyone will come away with some type of 'a-ha' insight they can apply to their own business."
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