John Cena, WWE win at WrestleMania 29

As a squeaky-clean company man, John Cena helped steer WWE from the Attitude Era to PG success.

Sunday night he won back the WWE Championship from Dwayne "The Rock" Johnson at WrestleMania XXIX, and proved that clean can still equal cash.

The event at MetLife Stadium in East Rutherford, N.J. drew an announced crowd of 80,676, trailing only WrestleMania III's announced attendance of 93,173.

Sunday's event, according to a WWE news release distributed just before the end of the show, was the highest grossing live event in WWE history and is the highest grossing entertainment event in MetLife Stadium history, totaling $12.3 million.

There have been whispers in the past that Cena could turn bad guy, a potential shot in the arm creatively, but a possible threat to WWE's greatest cash cow.

According to Cena, the next step might not have been a pretty one.

"When you have a business model and that model starts to fail, you can either let that ship sink or change the business model," Cena told reporters.

When asked if he would use tactics "less than noble," Cena hesitated before saying, "The winner writes the history books."

In the end he didn't have to go to the dark side. The pair traded hitting each other with their finishing move -- and Rock and Cena trying to use the other's finisher -- before an Attitude Adjustment slam off a fireman's carry put the championship back around Cena's waist. The pair hugged after the match.

"He's shut me up," Cena said of that complaint.