Bible sales keep growing, even as many Americans lose their religion

(RNS) — Many Americans may have lost faith in organized religion, but according to recent data, they still love the Good Book.

As of September, Bible sales were up 11% this year over 2024, part of a continuing boom in Bible sales. That includes 2.4 million sold in September 2025 as part of a surge that coincided with the death of conservative Christian activist Charlie Kirk, according to data from Circana, a company that tracks book sales. All told, more than 18 million Bibles have been sold so far this year.

“Sales for Bibles have been steadily growing in the U.S. since 2021 and have set unprecedented annual sales records since 2022,” Brenna Connor, an industry analyst at Circana BookScan, told RNS in an email. “2024 marked a 20-year high for Bible sales in the U.S., and 2025 is on track to surpass these levels, underscoring the growing interest in religious content among U.S. consumers.”

Among the bestsellers are an economy version of the English Standard Bible — the top seller, according to Circana— the Adventure Bible for kids and the She Reads Truth Bible, named for an online community of Bible-reading women. A pink, giant-print King James Version gift Bible has been a bestseller for years. And Donald Trump earned more than $1.3 million last year for endorsing a patriotic Bible named for country singer Lee Greenwood’s song “God Bless the USA.”

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