New 'doddle' app links film crews to jobs

You may tweet but do you doddle?

A Garden City company, Mobile Imagination Llc, has come up with a new app for the iPhone and the iPad -- and BlackBerrys soon, too -- called doddle. It allows users in the film, television or audio industry, or those who want to be in those industries, to learn the location of crews and what they need.

"This is a way of getting locals hired" by film crews, said Jim Robertson, a Mobile Imagination founder. He showed off doddle at the Hamptons Film Festival last weekend, where it attracted interest. People listed on doddle can advertise their services for free.

Robertson, a film and television producer, developed the software for doddle, which means "piece of cake" or "child's play."

"I came up with this out of [personal] necessity," Robertson said. "I wanted to make my job easier."