Apple will start a program this month to allow users to trade their older iPhones for the newest model, Bloomberg cited people familiar with the plan as saying, a first for the company as it prepares to introduce a new version of the smartphone.
It has teamed up with Brightstar Corp, a mobile phone distributor that runs similar trade-in programs for carriers like AT&T Inc and T-Mobile, to handle exchanges, Bloomberg cited the unidentified sources as saying on Thursday.
Apple and Brightstar did not immediately return calls for comment.
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