Brad Pitt set to be the new face of Chanel No. 5

Brad Pitt is going where no man has gone before.

The Hollywood heavy hitter is set to be the new face of Chanel No. 5 - the first male to do so, Chanel confirmed to amNewYork Wednesday. In the past, stars like Nicole Kidman and Audrey Tautou have represented the French fashion house's iconic women's fragrance.

Chanel wouldn't provide further details, but according to E! News, Pitt, 48, is shooting his first ad in London this week, which will air later this year. For that one spot, Pitt will reportedly earn a whopping seven-figure salary.