A who's who of celebrities has joined the debate on the mayor's proposed ban on big soda.
The biggest boost came from "30 Rock" star and possible 2017 mayoral candidate Alec Baldwin, who wrote a column on the Huffington Post on Friday supporting the ban on sugary beverages larger than 16 ounces.
"Many of those who cry loudest about measures like the one Bloomberg has proposed are probably sick, too: hooked on high-fat, high-sodium and high-sugar diets who don't want their 'drug' taken away," Baldwin wrote.
Other bigshots who want to kill the fizz include Barbara Walters and former President Bill Clinton, who told Piers Morgan on CNN that the obesity crisis needs immediate action.
"I know a lot of people think 'this is a nanny state' but there are very serious problems," Clinton said.
The proposed ban has divided New Yorkers since it was announced last week. For example, the Center for Consumer Freedom, a nonprofit group, placed a full-page ad in The New York Times on Saturday depicting Bloomberg in a nanny outfit towering over the city.
The mayor was not amused.
"Would I wear a dress like that? No! It was one of the more unflattering dresses," he told the Times Sunday.
Jon Stewart of "The Daily Show" bashed Bloomberg on his show Thursday, pointing out that the ban doesn't target other unhealthy food options in the city.
"It combines the draconian government overreach people love with the probable lack of results they expect," Stewart said.
Denis Leary, meanwhile, took to Twitter, taking a shot at the diminutive mayor.
"Basically - u [sic] can no longer drink out of any cup he can fit into," he tweeted.
Despite the celebrity outcry, the mayor said he is positive that New Yorkers will come around.
"Nobody is taking away any of your rights," he said on his radio show Friday.