Column: An investor's guide to the Twitterati

If the question gives you the uncomfortable feeling that you’re out of the loop, you’re not alone. In fact, most of us have not tweeted. If you’re an American and are over age 29, it’s quite unlikely that you’ve ever done it.

In spite of the fact that Twitter is a household name, and that it has caused many humans to begin tweeting in public, it is still not quite the mass phenomenon it seems, at least in context of the massive numbers possible in global Internet reach.

As it prepares for its debut as a public company on the New York Stock Exchange this week, that fact is Twitter’s strength -- or its weakness, depending on your view of this company as an investment.

Full story at Minyanville.