I blame the Segway. In 2001, it was billed as the "IT" device, and was given over-the-top endorsements by tech celebrities like Steve Jobs and John Doerr. It was "as big a deal as the PC" and "bigger than the Internet."
Nevertheless, no one had any clue what it was, and speculation raged. The marketing strategy was a masterpiece of hype, and in the end, a recipe for disappointment. In December, the miracle invention was revealed to be an electric scooter - a plaything for campus cops and tourists.
Today, the hype cycle is a given for new tech products. Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., LTD. (KRK:005930) tease new smartphones with mystery press events, whicvh in turn play out something like Napoleon's coronation: glitzy, golden, and overambitious.
'You have to check your entire body' The test represents the latest effort to combat Lyme, the most common tick-borne disease in the United States. NewsdayTV's Ken Buffa spoke with local experts on what you can do to prevent this disease.
'You have to check your entire body' The test represents the latest effort to combat Lyme, the most common tick-borne disease in the United States. NewsdayTV's Ken Buffa spoke with local experts on what you can do to prevent this disease.
