Crowd ready for the 'Running of the Brides'

You’ve heard the old warning about waving red in front of a bull.

A department store eagerly waved white in front of hundreds of amped-up brides-to-be on Friday. The result was the chaotic tradition known as the "Running of the Brides.” Cast members from the Broadway show "Mamma Mia!” were on hand for the noisy Manhattan event.

Some brides bring along team members. Women have been known to strip down to their underwear — right there in the store — while pouncing on the deeply discounted dresses at the Filene’s Basement/SYMS event.

Organizers say dresses originally priced up to $10,000 were going for $249 to $699.