Current obsession: Topshop lipstick in 'Hazard'

When high-street heaven Topshop introduced its full line of cosmetics earlier this year, we weren't surprised that each item was, in a word, awesome.

Between super-bright nail polish, metallic eye crayons and perfect purple mascara, the beauty collection is much like the store's wears: On-trend, reasonably-priced and wholly satisfying.

One thing that we don't forsee going out of style: The store's perfect shade of red lipstick,  Hazard. We're always on the hunt for the right shade of red, that's neither too hello-I'm-a-vampire or just plain wrong, and it seems we've found it. With zero traces of pink or orange, the matte, moisturizing formula is pure va-va-voom red.

We can't wait to rock it all fall and winter. And, since it's so highly-pigmented, a little goes a (very) long way, so shelling out $16 isn't quite a hardship.