Disney limits junk-food advertising on kids' shows
Mickey Mouse makes healthy smoothies during Disney's "Magic of Healthy Living" program. (Getty) Credit: Mickey Mouse makes healthy smoothies during Disney's "Magic of Healthy Living" program. (Getty)
Disney has raised the stakes in the nation's fight against childhood obesity by limiting junk food advertising.
The move, announced yesterday in a high-profile event featuring first lady Michelle Obama, will end some junk-food advertising on Disney programs intended for children.
The new guidelines, which take effect in 2015, set limits on the number of calories and amount of fat and added sugar. Oscar Mayer Lunchables and Capri Sun products, for example, would not make the cut, Disney said.
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