Lauren Moffat

Lauren Moffat Credit: Lauren Moffat

We're ready to jump headfirst into the season with these three chic newcomers to the swimwear scene.

Giejo

Swimwear newbie Giejo's concept is simple - six separates, all with different prints that can be worn together in any combination - but the line's style factor runs deep. Case in point: Nothing's too matchy-matchy, but rather, the patterns - from tiny florals and tie-dye to nautical stripes - coordinate in a fashion-forward way. "I love to layer and mix and match patterns and textures when I dress, and I really kept that in mind," said designer Gabby Sabharwal. "I knew I wouldn't be satisfied with a black or pink nylon." As for shape, Sabharwal went for a variety of silhouettes that include high-waisted bottoms and boy briefs below, and underwire triangles and bandeaus on top.

Prices range from $76-$108 per piece. Available at Creatures of Comfort (205 Mulberry St., 212-925-1005), Dear Fieldbinder (198 Smith St., Cobble Hill, 718-852-3620) and shopgiejo.com.

Lauren Moffatt

We've long been fans of RTW designer Lauren Moffatt's vintage-chic aesthetic, and now, the New York-based designer has made her first foray into swimwear with a 12-piece spring 2012 collection. Many of the one-pieces and bikinis are dotted with signature Moffatt detailing - ruffles, hardware and border-print florals - and stick to a color palette of blues, yellows, corals and neutrals. Also in the collection: a variety of cover-ups, from hand-crocheted dresses to silk shorts.

Prices range from $198-$210 per suit. Available at Steven Alan (103 Franklin St., 212-343-0692), Poppy (281 Mott St., 212-219-8934), and laurenmoffatt.net.

Zinke

Zinke has already made a name for itself in the intimates world with its playful, understated-sexy designs. And this season, the line - headed up by sister design duo Arin Robinson and Jessie Zinke - has transferred that vibe to its new swimwear collection, filled with retro-style maillots and two-pieces in stand-out colors and geometric prints. Our favorite: a strapless one-piece with removable peplum, right.

Prices range from $66-$132 per piece. Available at Azaleas (223 E. 10th St., 212-253-5484), Anthropologie stores and shopzinke.com.

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Follow Style/Entertainment Editor Julie Gordon on Twitter: @jbgordon  

It seems shark sightings are dominating headlines on Long Island and researchers are on a quest to find out why more sharks are showing up in Long Island waters. NewsdayTV meteorologist Rich Von Ohlen discusses how to stay safe.  Credit: Newsday/A. J. Singh; Gary Licker

'Beneath the Surface': A look at the rise in shark sightings off LI shores It seems shark sightings are dominating headlines on Long Island and researchers are on a quest to find out why more sharks are showing up in Long Island waters. NewsdayTV meteorologist Rich Von Ohlen discusses how to stay safe. 

It seems shark sightings are dominating headlines on Long Island and researchers are on a quest to find out why more sharks are showing up in Long Island waters. NewsdayTV meteorologist Rich Von Ohlen discusses how to stay safe.  Credit: Newsday/A. J. Singh; Gary Licker

'Beneath the Surface': A look at the rise in shark sightings off LI shores It seems shark sightings are dominating headlines on Long Island and researchers are on a quest to find out why more sharks are showing up in Long Island waters. NewsdayTV meteorologist Rich Von Ohlen discusses how to stay safe. 

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