Sweden brought us H&M, Spain gave us Zara, and now the latest fast-fashion retailer comes courtesy of Canada.
Joe Fresh - which officially opened in the Flatiron District last week - is an addition to the city's high streets that offer stylish ready-to-wear clothing and accessories for men and women at prices that let consumers buy en masse without worrying about draining their bank accounts. It's a concept that works - we bought five things for under $130 when we popped in last Friday - and it's what makes casual shopping exciting. A brief rundown:
Decor
The store - at nearly 10,000 square feet - is easy to navigate. It's laid out simply, with white walls, bright lights and neat displays.
Farther in, you'll find cozy sweaters, leggings and knit sweater-skirts. There's a section dedicated to workout gear that we wished were smaller - nobody seemed to be paying much attention to it.
We're also not entirely certain how necessary the beauty section is, which carries cosmetics and nail polish. H&M tried that for a bit, and it didn't work.
The Flatiron store is here to stay, but there are two temporary locations that will be open through December (1055 Madison Ave., open now, and 215 W. 34th St., which opens Saturday).
The official flagship on 43rd Street and Fifth Avenue will open in March.
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