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Michelle Obama’s social media presence is doubling.

As the first lady celebrated her 49th birthday Thursday, she launched @FLOTUS, an account that will be run by the Office of the First Lady and her second foray into the Twitterverse.

Why the two accounts? Her older handle, @MichelleObama, has more of a personal feel and has largely been silent since the election, Mashable reported. @FLOTUS, on the other hand, will be seen more as messages from from the first lady, rather than the president's wife. @FLOTUS will also  promote Michelle’s “Let’s Move” initiative.

The account received instant attention, gaining tens of thousands of followers just hours after its first tweet.

Like her first Twitter account, @FLOTUS is run by staff, but tweets directly from Michelle Obama will be signed “-mo.”

On the latest episode of "Sarra Sounds Off," the Suffolk Hall of Fame class of 2026, former NFL Quarterback Mike Buck and Jared Valluzzi has the plays of the week. Credit: Newsday Credit: Newsday

Sarra Sounds Off: Suffolk Hall of Fame Class of 2026 On the latest episode of "Sarra Sounds Off," the Suffolk Hall of Fame class of 2026, former NFL Quarterback Mike Buck and Jared Valluzzi has the plays of the week. Credit: Newsday

On the latest episode of "Sarra Sounds Off," the Suffolk Hall of Fame class of 2026, former NFL Quarterback Mike Buck and Jared Valluzzi has the plays of the week. Credit: Newsday Credit: Newsday

Sarra Sounds Off: Suffolk Hall of Fame Class of 2026 On the latest episode of "Sarra Sounds Off," the Suffolk Hall of Fame class of 2026, former NFL Quarterback Mike Buck and Jared Valluzzi has the plays of the week. Credit: Newsday

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