Model mayhem hits Union Square

The Mavi store near Union Square was abuzz with activity Tuesday, with Victoria's Secret beauty Adriana Lima and model Jon Kortajarena shooting on behalf of the denim brand there.

The 30-year-old Brazilian bombshell - who is expecting her second child with hubby Marko Jaric - and Kortajarena - who appears in Madonna's video for the tune "Girls Gone Wild" shot a print campaign as well as a television commercial at the Mavi store. While we hear that the TV commercial will only appear in Turkey - where the men's and women's clothing brand is headquartered - while the print ads will hit the States toward the end of the summer.

Because of the shoot, parking was suspended on Broadway, between 12th and 13th streets - where the Mavi store is located - Tuesday.