The NYPD on Friday kicked off a new public campaign to encourage victims of sexual assault to come forward with their complaints.

Dubbed “The Call is Yours,” the department will post messages in subways, taxis and busses to let victims know they can call 911 or the NYPD special victims unit to make a report. Messages will be in English and Spanish, with other languages soon to be added, said Susan Herman, the NYPD’s deputy commissioner for collaborative policing.

“In this climate where victims of sexual assault across the country, are thinking about events and crimes that occurred to them in the past and are wondering whether to report or not, we want them to know we are open for business, no crime is too far in the past, every single one will be investigated,” said Herman at a Friday news conference to announce the campaign.

“The choice is always the survivors choice and that is the emphasis of this message, the call is yours,” Herman said.

The effort to encourage victims comes at a time when the NYPD was recently criticized by a Department of Investigation report that said the police special victims unit had an inordinately large caseload and couldn’t do justice to victims in all cases. The NYPD pushed back at the report, criticizing the document because no high-ranked commanders were spoken to.

Chief Dermot Shea said in recent months the NYPD had seen a surge in rape complaints that date as far back as two decades. Though they occurred in earlier years, those complaints are carried in crime statistics for the year reports were made.

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