omg

omg

Listen closely. Hear that sound? It's the roar of compulsive shoppers cheering.

It hasn't officially launched yet, but a new Tumblr blog called OMG I Just Bought might be the best idea we've ever heard — especially for people like us, for whom shopping is a serious sport. And for those who might be feeling a little guilty/excited/out of their minds with sheer rapture about the item they just purchased.

The blog, which launches next month, lets us share our recent purchases via email and Twitter submissions and, when we do, we're automatically entered in a pool to win cool weekly prizes.

Shop, confess, (maybe) win. Sounds like a deal to us.

One caveat: Already the blog screams distraction. We could probably spend a whole day reading about what our kindred shopping spirits are buying.

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