Pat Kiernan 'Rules' prime time

You can see Pat Kiernan nearly every morning on NY1, where he’s been the morning news anchor since 1997.

Starting tonight, you’ll be able to see the 44-year-old newsman — loved for his “In The Papers” segment — on prime time as he begins his new gig as co-host of the reality competition show “Crowd Rules,” debuting tonight on CNBC.

In the show, three small businesses — the first episode features an ice cream company, a pickle shop and a hot sauce manufacturer — face off to win $50,000 to build their company.

Each of the businesses plead their case to 100 individuals who will decide their fate: Kiernan, his co-host (jewelry designer) Kendra Scott, a guest expert and the crowd of 97.

amNewYork spoke with Kiernan about the show.