Sean John gifting coats at Sundance

Sundance isn't just about the movies (or doling out swag to celebs).

Diddy's brand Sean John is gifting stars with coats - Octavia Spencer and Yankees pitcher Phil Hughes have picked up styles during the film festival - but they're also trying to do some good. For every piece of outerwear given out this past weekend, the brand is donating a new coat to New Yorkers in need as part of the New York Cares coat drive.