The stagecraft behind selling an apartment
Interior designer Noa Santos sets the stage at an apartment in Hell's Kitchen. (Deidre Schoo) Credit: Interior designer Noa Santos sets the stage at an apartment in Hell's Kitchen. (Deidre Schoo)
Anyone who's seen a model apartment knows that the proper placement of furniture and accessories can make a world of difference in the look and feel of a space.
And when you're trying to sell an apartment, you want everything to be placed just right. That's where staging comes in.
Noa Santos, interior designer and founder of 50 for Fifty, a company that consults with renters and owners on how best to update their apartments, stressed that in staging an apartment, you're selling a type of lifestyle. While you can't possibly appeal to all buyers' tastes, you can present your home as a "warm, inviting and cohesive space. That's the most important thing," he said.
Santos recently staged two apartments at The 505, a new development at 505 W. 47th St., (which developed some cachet when it was featured on Logo's "The A List.") He took us on a tour and gave us some staging tips.
Out East Show: Westhampton Beach Brew & Grille, Hallockville Museum Farm Bees, North Fork Foodie Tour, Southampton Animal Shelter Foundation NewsdayTV's Doug Geed is heading 'Out East' to showcase the ultimate local spots you need to explore.
Out East Show: Westhampton Beach Brew & Grille, Hallockville Museum Farm Bees, North Fork Foodie Tour, Southampton Animal Shelter Foundation NewsdayTV's Doug Geed is heading 'Out East' to showcase the ultimate local spots you need to explore.
