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Bruno Mars has put his money where his mouth is.

The singer has signed on as an investor with electronic cigarette brand NJOY, the company announced Thursday. The terms of Mars’ investment were not disclosed.

“I’ve been using NJOY Kings instead of cigarettes these days and I’m sticking to it,” Mars said in a statement. “I believe in the product and the company’s mission.”

The 27-year-old does not plan to appear in any ads for the brand, a rep for NJOY told us.

A bevy of other celebs have been spotted using e-cigs as an alternative to smoking. Last month, amNewYork spied Leonardo DiCaprio puffing away during a news conference for “The Great Gatsby” in NYC.
 

Gregg Sarra sounds off on the Nassau Conference II football matchup between Calhoun at Carey, plus the comeback story of New Hyde Park's Gabriel Peter, an update on the high school fantasy football standings and the plays of the week. Credit: Randee Daddona, Gary Licker, Anthony Santino

Sarra Sounds Off, Season 3, Ep 4: Top football teams in action, fantasy update and plays of the week Gregg Sarra sounds off on the Nassau Conference II football matchup between Calhoun at Carey, plus the comeback story of New Hyde Park's Gabriel Peter, an update on the high school fantasy football standings and the plays of the week.

Gregg Sarra sounds off on the Nassau Conference II football matchup between Calhoun at Carey, plus the comeback story of New Hyde Park's Gabriel Peter, an update on the high school fantasy football standings and the plays of the week. Credit: Randee Daddona, Gary Licker, Anthony Santino

Sarra Sounds Off, Season 3, Ep 4: Top football teams in action, fantasy update and plays of the week Gregg Sarra sounds off on the Nassau Conference II football matchup between Calhoun at Carey, plus the comeback story of New Hyde Park's Gabriel Peter, an update on the high school fantasy football standings and the plays of the week.

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