Why Apple can’t be forgiven for iOS 7

"Can't innovate anymore, my a--!”

That was a remark made by senior vice president Phil Schiller during Apple’s (NASDAQ:AAPL) keynote presentation at this week’s WWDC conference.

It came immediately after a sneak peek at the future Mac Pro desktop computer, which boasts a volume one-eighth the size of the current design, one that has remained largely unchanged for seven years.

It also came immediately after numerous live bloggers remarked how similar the future Mac Pro strongly resembles a cross between a Braun coffee maker and a Dyson vacuum cleaner.

Sleek, yes. Pleasing to the eye, yes.

Innovative? Well, it’s an interesting design for a computer.

Schiller may have been referring specifically to the overhaul that’s been long overdue for Apple’s workstation line, but his comment epitomizes the defensive and self-righteous hubris that has engulfed the company since Steve Jobs was at the helm.

Who exactly was the SVP talking to? Why did he feel the need to be antagonistic after showing off a desktop computer with a cylindrical form factor?

Honestly, nobody is saying that Apple can’t innovate anymore. The term has just been tossed around so often and with so much abandon that it’s lost all meaning within the city limits of Cupertino.