The Stop and Shop on Merrick Road on the border...

The Stop and Shop on Merrick Road on the border of Amityville shows an older style of the sign. The new design ran up against Amityville's ordinance limiting colors of commercial signs. Credit: Katie Currid

Supermarket giant Stop & Shop is re-branding its nearly 400 stores nationwide with new signs and a distinctively colored fruit bowl logo.

But its effort hit a speed bump in Amityville.

The new logo is purple, red, green and yellow -- and each color violates the village code.

Get the latest news and more great videos at NewsdayTV Credit: Newsday

After 47 years, affordable housing ... Let's Go: Williamsburg winter village ... Get the latest news and more great videos at NewsdayTV

Get the latest news and more great videos at NewsdayTV Credit: Newsday

After 47 years, affordable housing ... Let's Go: Williamsburg winter village ... Get the latest news and more great videos at NewsdayTV

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