The Stop and Shop on Merrick Road on the border...

The Stop and Shop on Merrick Road on the border of Amityville shows an older style of the sign. The new design ran up against Amityville's ordinance limiting colors of commercial signs. Credit: Katie Currid

Supermarket giant Stop & Shop is re-branding its nearly 400 stores nationwide with new signs and a distinctively colored fruit bowl logo.

But its effort hit a speed bump in Amityville.

The new logo is purple, red, green and yellow -- and each color violates the village code.

Out East: Jamesport Farm Brewery ... Impacts to marine life from power cable? ... Road closures in Suffolk Credit: Newsday

LI's highest-paid CEOs ... LI bars adapt to less drinking ... Flag football on rise ... Out East: Jamesport Farm Brewery

Out East: Jamesport Farm Brewery ... Impacts to marine life from power cable? ... Road closures in Suffolk Credit: Newsday

LI's highest-paid CEOs ... LI bars adapt to less drinking ... Flag football on rise ... Out East: Jamesport Farm Brewery

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