Robert F. Erburu, ex-Times Mirror Co. chairman, dies

LOS ANGELES -- Robert F. Erburu, the last chairman of Times Mirror Co. with close ties to its founding Chandler family, which owned the Los Angeles Times for more than a century, died Sunday at his Santa Barbara, California, home. He was 83.

Erburu, a civic leader and prominent arts patron, had Alzheimer's disease, said Lois Erburu, his wife of 59 years.

A native Californian, Erburu joined Times Mirror, the parent company of the Los Angeles Times, in 1961 as a legal adviser to then-Chairman Norman Chandler and was promoted to general counsel the same year.

He rose steadily over the decades, becoming president of Times Mirror in 1974, chief executive in 1980 and chairman in 1986, succeeding Norman's son, Otis.

Over the next decade, Erburu oversaw a media company at its height in prestige and earnings. Times Mirror owned nine newspapers as well as paper mills, cable television stations, a book publishing company and magazines including Outdoor Life and Popular Science. He oversaw expenditures that some critics considered extravagant, such as the construction of a $230 million, state-of-the-art production plant in downtown Los Angeles for the flagship Times.

Newsday, the Denver Post, the Hartford Courant and the Allentown (Pa.) Morning Call; Erburu added the Baltimore Sun to the roster midway through his first year as Times Mirror chief.

The Los Angeles Times, which had a circulation of more than 1 million, accounted for 30 percent of Times Mirror's revenue and was expanding its coverage domestically and abroad.

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"The company in that era was focused on the idea that good journalism was good business - quality as a business strategy," Rosenstiel said. "That was Otis' strategy. He promoted Bob, and Bob embodied that idea."

By the late 1980s, however, contractions in the business climate began to force painful decisions, including the sales of the Denver Post and the Dallas Times Herald. The forest products division was also sold, removing the company's hedge against rising newsprint costs. By the early 1990s, voluntary companywide buyouts were introduced, cutting hundreds of employees from the Times' payroll.

As company revenue continued on a downward course, it became more difficult to manage relations with the fractious Chandler family.

"His relationship with the Chandlers was a very important part of his job," Niese said. "The Chandlers were not the easiest group to handle.

They had very different political and social views. Bob was a diplomat.

He handled those issues with great skill."

When Erburu retired in 1996, he was replaced by an outsider with no newspaper experience, former General Mills Vice Chairman Mark H. Willes. His appointment marked the end of an era for Times Mirror, which merged with Tribune Co. four years later.

In addition to his wife, Erburu is survived by two children, Susan Reardon and Lisa Erburu, and four grandchildren.