3 billion views and counting....
Pretty wild. NBA announces Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting. Additional engagement highlights for Game 4: 📷 The series has now generated 8…
— Steve Popper (@StevePopper) June 12, 2026
Steve Popper covers the Knicks for Newsday. He has spent nearly three decades covering the Knicks and the NBA, along with just about every sports team in the New York metropolitan area.
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