Fans gather on Super Bowl Boulevard, a temporary festival space that stretches from 34th Street to 47th Street in Manhattan, before the Super Bowl. (Jan. 28, 2014)

Credit: Craig Ruttle / Craig Ruttle

Two riders get a preview of the Super Bowl toboggan run on Broadway before official opening later today on the now named Super Bowl Boulevard in and near Times Square Wednesday, Jan. 29, 2014. This is part of the run up as the region gets ready for the big game at Met Life Stadium.

Credit: Craig Ruttle / Craig Ruttle

A worker on a fork lift stays bundled up as he moves full size football player stand-up, which people will be able to photograph themselves in, as it is moved along Super Bowl Boulevard in and near Times Square Wednesday, Jan. 29, 2014, as the region gets ready for the big game at Met Life Stadium.

Credit: Getty Images

People walk past Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: Getty Images

Workers help construct Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: Getty Images

People slide down the Super Bowl Toboggan Run, set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: Getty Images

Workers help construct Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: AP

Pedestrians, bundled up, walk through Super Bowl Boulevard in New York's freezing Times Square. (Jan. 28, 2014)

Credit: AP

Street signs for Super Bowl Boulevard point to attractions in New York's Times Square. (Jan. 28, 2014)

Credit: AP

Security guard Sadiq Khan is bundled against the cold while watching over Super Bowl Boulevard in New York's Times Square. (Jan. 28, 2014)

Credit: Getty Images

Workers help construct Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: Getty Images

Workers help construct Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: Getty Images

People walk past the Super Bowl Toboggan Run, which has been set up as a part of Super Bowl Boulevard, which runs through Times Square and down Broadway in New York City. (Jan. 28, 2014)

Credit: AP

An information tent is in place for Super Bowl Boulevard in New York's Times Square. (Jan. 28, 2014)

Credit: AP

New York City police patrol next to a toboggan run in Super Bowl Boulevard in Times Square. (Jan. 28, 2014)

Credit: AP

A worker on a forklift makes adjustments to a lighting stand for a soundstage as part of Super Bowl Boulevard in New York's Times Square. (Jan. 28, 2014)

Credit: AP

A worker strings up artificial icicles at a toboggan run in Super Bowl Boulevard in New York's Times Square. (Jan. 28, 2014)

Credit: AP

Goal posts are placed in a kicking arcade along Super Bowl Boulevard in New York's Times Square. (Jan. 28, 2014)

Latest Videos