New York City police patrol next to a toboggan run...

New York City police patrol next to a toboggan run in Super Bowl Boulevard in Times Square. (Jan. 28, 2014) Credit: AP

Broadway from Herald Square to Times Square will turn into Super Bowl Boulevard on Wednesday.

Main attractions include the 60-foot tall and 180-foot long eight-lane toboggan run, which will be open between 40th and 41st Streets and costs $5 per ride, the free autograph and concert stage between 39th and 40th Streets and the nightly Super Bowl virtual theater on the facade of Macy's at Herald Square. Boulevard events will run Wednesday to Saturday from noon to 10 p.m.

Broadway will be closed to vehicles from 34th Street to 47th Street.

Among those signing autographs will be Jets cornerback Antonio Cromartie, Carolina quarterback Cam Newton and Hall of Famer Jim Brown. Autograph sessions will run from noon-5 p.m. daily.

The concerts will feature the casts of Broadway shows and end with Blondie on Saturday night.

For a schedule of events, go to

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