Textbook move: Ex-Yahoo exec becomes CEO of Chegg

(AP) — A former Yahoo executive is taking over as CEO of online textbook rental service Chegg.com.

Dan Rosensweig is leaving a job overseeing Activision's Guitar Hero video game franchise to run Chegg. The hiring was announced Tuesday.

Rosensweig is best known for his four-year stint as Yahoo's chief operating officer, where he worked closely with the Internet company's former CEO, Terry Semel.

Rosensweig left Yahoo after a management reshuffling in 2006. Semel stepped aside under shareholder pressure a few months later.

Chegg, which based in Santa Clara, Calif., has been trying to shake up the college textbook industry by allowing students to rent the material required for their courses.