Toyota to bring car to prospective buyer's office
With Toyota taking a daily pounding in Congress and the media, some Toyota dealers these days are offering good financial deals to entice customers. Others are throwing in a few extras.
Huntington Toyota has a different idea: It will bring a Toyota to the offices of business executives for a look or a test drive.
The folks at Huntington Toyota are calling it their Concierge Program, and plan to roll it out in early May. Initially, said Leonard Cafarelli, Huntington Toyota's general manager, the program will be focused on members of the Hauppauge Industrial Association, an organization with 1,000 businesses as members. The Toyota program may be expanded later, Cafarelli said.
"This is a pilot program," he said. "We're finding people who don't like the process" of coming into the showroom. "Business people don't have a lot of time."
Salespeople will bring a model to a business and can arrange weekend test drives.
Huntington Toyota will be a major sponsor of HIA's 22nd annual Long Island Business Trade Show at Suffolk Community College on May 27. The show is the Island's largest one-day event of its kind.
At an HIA breakfast this week president Terri Alessi-Miceli thanked Huntington Toyota for its sponsorship and offered words of comfort. "I don't have to mention what you are going through," she said. "It's in the paper every day."
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