In this February 2012 image released by Jessica Glazer, Nick...

In this February 2012 image released by Jessica Glazer, Nick Offerman, who plays Ron Swanson on NBC's "Parks & Recreation," stands next to one of two canoes he built as shown in his Woodworking Studio in Los Angeles. Credit: Jessica Glazer

On the most basic level, this is a commercial for a company that makes hats.

But it's up to smart marketeers and ad men to create a compelling story arc for an advertisement about said hats.

This latest commercial for New Era baseball caps features comedian/actors Nick Offerman ("Parks & Recreation") and Craig Robinson ("The Office) as Chicagoans. It's the classic "What would you give up to get what you want?" game that people love to play in bars.

Offerman, pictured above, is hilarious with his dead-pan approach in playing a Chicago Cubs fan who would give up just about anything for his team to win its first World Series since 1908. Robinson grew up in Chicago and used to attend White Sox games at the old Comiskey Park.

Watch and enjoy the newest ad below.

And here's a little bonus for you, in case you missed in early April.

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