Knicks, MSG partner with 'Boost'
The Knicks and MSG Network announced a new marketing partnership with Boost Mobile, a wireless communications firm.
The most ununsual aspect of the deal is the debut Saturday of "Boost Mobile Celebrity Row," a sponsorship of the courtside seats traditionally occupied by celebrities, models and rich people who are not celebrities or models.
MSG's Jill Martin will interview some of the aforementioned celebrities.
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