NBC said an average of 101.1 million people watched Super Bowl LVI on television on NBC and Telemundo on Sunday, and that an additional average minute audience of 11.2 million watched digital streams.
While comparing viewership data from year to year has become increasingly complicated, the Rams’ 23-20 victory over the Bengals clearly outperformed Tampa Bay's victory over Kansas City last February.
Viewership on NBC alone averaged 99.2 million viewer, up from 95.2 million last year on CBS, and peaked at 104.4 million.
The halftime show, which usually outdoes the game itself, averaged 103.4 million viewers, up from 96.7 million last year.
NBC branded the day "Super Gold Sunday," because for the first time, Super Bowl coverage led directly to coverage from the Winter Olympics in Beijing, which got a viewership bump from the powerful lead-in.
Neil Best first worked at Newsday in 1982, returned in 1985 after a detour to Alaska and has been here since, specializing in high schools, college basketball, the NFL and most recently sports media and business.
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