If you pay close enough attention to the banner behind Chris Weidman this Saturday at UFC 162, you might see this logo.
It's a heart with a fist for a right curve and it represents Live to Fight Inc., a non-profit organization of which Weidman is a board member.
The non-profit based out of Centereach was founded by Kristen Brown, a cancer survivor and martial arts fan and practitioner. Live to Fight seeks to help raise funds for those in the martial art community suffering from life-threatening illnesses. Their slogan is "Some live to fight. Others fight to live."
You can read more about Brown's new organization at livetofight.org.