Of Fox, UFC and logos

Here's a little anecdote that won't blow your mind or redefine how journalism is conducted in the future, but maybe you'll find it of interest nonetheless.

When the UFC announced its seven-year deal with Fox and its family of networks (FX, Fuel) last year, one of the first things I noticed was that the network kept the UFC's logo in its graphic design.

Not even the NFL or Nascar got that kind of treatment from Fox (MLB does, though).

It was just one of those things that caught my eye at the time. On Thursday, during a lunch with Fox and UFC officials, I finally had the opportunity to get the answer. Here it is:

"We fell into that one," said George Greenberg, Fuel TV's executive vice president/general manager. "Basically, it fit."

Like I said, nothing dramatic here, but at least we have an answer.