DAYTONA BEACH, FL - FEBRUARY 20: Aric Almirola drives the...

DAYTONA BEACH, FL - FEBRUARY 20: Aric Almirola drives the #43 Smithfield Foods Ford during practice for the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 20, 2013 in Daytona Beach, Florida. (Photo by Matthew Stockman/Getty Images) Credit: Getty Matthew Stockman

The primary sponsor for Aric Almirola’s No. 43 entry in the NASCAR Sprint Cup Series has scheduled a Jan. 15 media luncheon in Manhattan to announce a “significant sponsor extension in the NASCAR Sprint Cup Series.”

According to a media release, the event at the Hudson Theater will feature Smithfield Foods CEO Larry Pope.

Smithfield and its products were featured as the primary sponsor for a majority of Almirola’s Sprint Cup races in 2013 after beginning its sponsorship in 2012.

RPM primary owner Andrew Murstein -- president of Medallion Financial Group, a company that provides loans to finance the purchase of New York City taxi medallions -- as well as co-owner Petty and Almirola will be in attendance.

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