Small Business: Keep corporate blogs fresh

It's easy enough to start a corporate blog.

The tricky part is keeping it fresh and interesting so readers will keep coming back.

If it's been awhile since you've given your own company blog a makeover, then you're at a serious disadvantage if you want to effectively compete with the already more than 150 million blogs out there, blogging experts say.

"The blogging bar has risen higher and higher," says Debbie Weil, author of "The Corporate Blogging Book" (Portfolio; $5.99 Kindle) and founder of Washington-based Voxie Media, a self-publishing company for business authors. "There's so much noise that the blog content has to be more original and compelling than ever."

That said, here's some tips on refreshing your own blog:

Teresa Ward, president of Teresa's Family Cleaning in Rocky Point, says the company tries to use compelling visuals with blog posts (teresasfamily cleaning.com/blog). "We branded ourselves as a retro company, so the majority of our images are retro-based," she notes. "It makes it pop out more."