Small Business: Successful email marketing
With all the email coming at a customer, it's important to make messages from your business compelling, experts say. Credit: iStock
About 15 percent of marketing emails get opened, and only about 25 percent of openers click on a link to delve further, according to the Database Marketing Institute.
Combined, that means only about 5 percent of the emails sent are opened and stir action, notes DMI.
A key way to help improve those odds is to create emails that resonate with your audience and provide value, say experts. Otherwise, they'll end up deleted or in the spam folder.
"You only have a mere second or two to capture their interest," says John Harrison, a partner at The Brand Compound, a Woodmere-based branding and marketing communications agency.
With that in mind, here are some tips on boosting your open rate:
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