A rule requiring financial advisers to put their retirement account...

A rule requiring financial advisers to put their retirement account clients' interests first goes into effect July 1, 2019, but it's anyone's guess if that will happen. Credit: Getty Images / simonkr

Good financial advice can help you achieve your life goals. Bad financial advice can cost you a fortune and leave you worse off than if you had tried to go it alone.

Unfortunately, you’re still on your own in trying to determine the good advice from the bad. The U.S. Department of Labor has delayed key portions of a fiduciary rule that would require financial advisers to put their retirement account clients’ interests first. The provisions are set to begin July 1, 2019, but it’s anyone’s guess if that will happen.

Many Americans believe, incorrectly, that their financial advisers already are required to act in their clients’ best interests. In reality, most are held to lower standards. Asking advisers to disclose their conflicts of interest is always a good idea, but here are some other ways to spot advice that truly puts clients first:

  • Good advice doesn’t promise the moon and stars. Beware of advisers who only want to talk about their investing prowess and how they plan to beat the market. Few advisers can consistently deliver market-beating returns, and attempts to do so usually drive up their clients’ costs. A better approach for most people is to invest all or most of their portfolios in low-cost index mutual funds or index exchange-traded funds that strive to match various market benchmarks.
  • Good advice doesn’t promote “high-commission garbage.” That’s what financial journalist Bob Veres, publisher of Inside Information, a service for advisers, calls products that are notorious for high costs and potential to enrich advisers at the expense of their clients. These can include non-traded real estate investment trusts, indexed annuities and variable annuities inside retirement accounts. Proprietary, or house brand, mutual funds also can be problematic.
  • Good advice doesn’t pretend to be free or cheaper than it is. All investments have costs, and advisers can be paid in a variety of ways that may not be readily apparent to their customers. Financial advisers should be straightforward in explaining those costs and the ways they’re compensated.

Also, investors who pay a percentage of their portfolios for advice should know how that fee is calculated. A fee that’s “only” 0.35 percent each quarter seems dirt cheap, but that adds up to 1.4 percent a year, which isn’t. Veres’ survey of about 1,000 advisers found most charge annual advisory fees of around 1 percent for portfolios worth less than $1 million.

  • Good advice doesn’t deliberately confuse people. Some advisers make a big deal about being “fee-based,” but that means they also accept commissions or other incentives. Fee-only financial advisers, by contrast, are compensated solely by fees their clients pay. Also, some advisers have been telling their clients that the fiduciary rule required them to start charging fees. That’s not true.

Only a few categories of advisers are required to be fiduciaries, or someone obligated to put their clients’ interests ahead of their own. Those advisers include registered investment advisers and certified financial planners when they’re offering financial planning advice. Certified public accountants have a professional code of conduct similar to a fiduciary standard.

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