InfluencerDB and Octoly Team Up to Drive Authentic Influencer Relationships

Europe’s leading influencer solutions will combine their expertise in new tech partnership

NEW YORK (PRWEB) May 25, 2018

InfluencerDB, Europe’s leading influencer marketing software, and Octoly, Europe’s leading micro-influencer platform, today announce a data partnership to streamline the way influencers and brands build relationships.

“Octoly has led the way in our unique product-gifting approach to influencer marketing, especially in the key demographics of micro-influencers,” said Thomas Owadenko, Octoly founder and CEO. “Our partnership with InfluencerDB will enable us to solidify our position by ensuring the quality of our beauty and fashion influencers and verifying the relevance of their reach on social media. This is a significant evolution for us as we continue to build a unique community, while providing invaluable consumer insights to our brands.”

The partnership comes at a key moment for Octoly as it doubles down on its commitment to significant innovation and quality assurance. As part of the strategic partnership, InfluencerDB will contribute data intelligence, such as influencer quality score and audience demographics, adding value to all influencer-brand collaborations on Octoly’s platform.

“InfluencerDB and Octoly share the philosophy of making influencer marketing effective and transparent,” said Robert Levenhagen, InfluencerDB founder and CEO. “This partnership facilitates the formation of authentic relationships between influencers and brands. InfluencerDB and Octoly bring together two strengths — with Octoly providing an easy-to-use platform for influencers to connect with their favorite brands, and InfluencerDB providing the data to contribute to the quality of these relationships.”

InfluencerDB’s software solution delivers valuable data on influencers: With over 50 million analyzed Instagram posts per month, InfluencerDB provides insights into, among others, audience demographics, audience engagements and audience quality for more than 1.6 million influencers in total. With InfluencerDB’s data intelligence, brands can tailor products precisely to influencers’ audiences and, thus, ensure that their products reach their specific target market.

“The partnership between Octoly and InfluencerDB will look to drive forward the specialization and professionalization of the influencer marketing industry,” Levenhagen said. “Octoly’s customers will gain a deeper understanding of influencer marketing metrics that affect their performance.”

Octoly’s product-gifting platform connects a community of more than 10,000 micro-influencers — having a total reach of 700 million followers — with over 250 world-renowned brands such as L’Oreal, Sephora and Clarins. The platform generates 250,000 unbiased product reviews annually.

“We’ve seen a growing demand for authenticity in the age of social media and this partnership with InfluencerDB will deliver a broad range of key metrics to meet those needs as well as provide a deeper level of engagement for our community,” Owadenko said.

-ENDS-

About Octoly
Octoly is a gifting platform for influencers. Our platform connects brands to a community of over 10,000 influencers on YouTube and Instagram — generating 20,000 monthly authentic product reviews on beauty, fashion and lifestyle products. Through a mobile app, our community of influencers can select free products to review, while brands can choose who they want to review them. Octoly operates in 5 countries (France, United States, Germany, Spain and Italy) with offices in Paris and New York. For more information, please visit http://www.octoly.com.

About InfluencerDB
InfluencerDB is on a mission to make influencer marketing simple, transparent and data-driven, so that companies can harness the power of digital influencers. Our customers come to us for everything from data-driven software solutions to industry-leading insights to professional development and education. We have aggregated data on nearly 1.6 million influencers from around the world, and we analyze over 50 million Instagram posts per month to establish these influencers’ reach and effectiveness. InfluencerDB has offices in Germany and New York, and, works with brands such as H&M, Asics, Daimler and Lufthansa. For more information, please visit: https://www.influencerdb.net/

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