Firefox, Chrome, IE get 'do not track' add-on
Weight Watchers sues an online pharmacy for placing unauthorized pop-up ads for diet drugs on the Weight Watchers Web site as shown in this video image from the site. Credit: Handout
First there was the “do not call” registry, now consumers will have the “do not track” option. The Federal Trade Commission announced a new initiative that gives Web surfers the chance to opt out of the Internet tracking cookies used by advertisers to follow online activities that deliver personalized ads.
Mozilla, Google and Microsoft announced they are working on official add-ons for their Web browsers (Firefox, Chrome, Internet Explorer) that easily give users the choice of whether they want to be followed online.
But unlike the “do not call” list, it will be up to the advertising companies to comply with users’ wishes.
Photo: In 2002, Weight Watchers sued an online pharmacy for placing unauthorized pop-up ads for diet drugs on the Weight Watchers Web site as seen in this video image from the site.
Sarra Sounds Off Ep. 35: EI baseball, girls lacrosse and plays of the week On the latest episode of "Sarra Sounds Off," we look at East Islip baseball's inspirational comeback story, Jared Valluzzi has the plays of the week and Tess Ferguson breaks down the top defensive players in girls lacrosse.
Sarra Sounds Off Ep. 35: EI baseball, girls lacrosse and plays of the week On the latest episode of "Sarra Sounds Off," we look at East Islip baseball's inspirational comeback story, Jared Valluzzi has the plays of the week and Tess Ferguson breaks down the top defensive players in girls lacrosse.
