Many women also went for black, both edgy and chic....

Many women also went for black, both edgy and chic. Country star Reba McEntire, the latest pitch person as Col. Sanders for KFC, was among them in a Jovani sleeveless, studded gown in black with silver embellishment, white rose in place as a reminder to everybody to "treat each other like we want to be treated. It's the golden rule." Credit: Getty Images / Jamie McCarthy

Celebrities continued to power through awards show season with purpose, donning white roses in support of the Time’s Up movement at the Grammys on Sunday.

Host James Corden, Lady Gaga, Ne-Yo, Reba McEntire and others were among the dozens of celebrities and industry notables who stepped out on the red carpet at Madison Square Garden in solidarity with victims of sexual misconduct. They made their statements by clipping the small white flower to their tuxedos and gowns. The protest came after celebrities wore black at the Golden Globes for the same purpose.

The white rose plan, which sent New York City’s florists scrambling to fill hundreds of orders in the days leading up to the 60th anniversary ceremony, was organized by two execs at labels Roc Nation and Interscope Records, Meg Harkins and Karen Rait. The two lead a group of 15 unidentified women who call themselves the Voices in Entertainment, according to Billboard.

To spread word about the show of solidarity, a letter was sent to attendees.

“Please join us in support of equal representation in the workplace, for leadership that reflects the diversity of our society, workplaces free of sexual harassment and a heightened awareness of accountability that our sisters started on January 1st and continued through the Golden Globes and onward,” the letter said.

The choice of a white rose is symbolic of “hope, peace, sympathy and resistance.”

Corden told The Associated Press a portion of the show — including a performance — will be dedicated to the topic of sexual harassment in the industry.

“I think it’s going to be a moving moment,” Corden said.

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