Revamped 'Spider-Man' lures ticket buyers

Everything old could be new again -- with a discount and a little swag -- for repeat customers of "Spider-Man: Turn Off the Dark." Producers have kicked off a marketing campaign to lure people back to see the reinvented show when it returns from its three-week hiatus May 12.

In an email to "past-ticket buyers," producers Michael Cohl and Jeremiah Harris invite them to "see the exciting changes that your feedback has helped to inspire. There's new music, new scenes and a new story, but don't worry -- we've kept the most exciting and spectacular elements."

Discounts of up to 35 percent are available through July 3, but only for seats on the side orchestra, rear orchestra and balcony. People who have seen both the original (in its various incarnations) and the new version will get a "limited edition" poster, but they'll have to prove it with a copy of the email.