Study: What to buy for dads of every age
A man choosing shoes during footwear shopping at shoe shop Credit: iStock/
Can't figure out what to buy dad or grandpa for Father's Day this year? Personalized online shopping destination Shop It To Me, which scouts sales from top retailers and designers across the web, has information that can help.
They've researched which brands their male members like best, and they've even sorted the brands by age group.
According to Shop It To Me, those shopping for dads and grandpas ages 51 and older should look at Nordstrom, Brooks Brothers, Dockers and Tommy Hilfiger.
Both Nordstrom and Brooks Brothers ranked in the top 10 only for the older than 60 group. Dockers captured the top spot for men older than 60 and scored in the top 10 for men 51 to 60.
For middle-aged dads, Hugo Boss, Banana Republic, Gap and Kenneth Cole are tops.
Both Banana Republic and Gap scored well with men younger than 50.
For young dads, shop Armani Exchange, Lacoste and Diesel.
When shoppers sign up to become Shop It To Me members, they select their favorites from more than 60 brands. They also input their preferences and sizes, and then Shop It To Me sends emails with custom picked online sales. To sign up, visit shopittome.com.
