Doughnut assortment at the new Vice Doughnuts & Coffee in...

Doughnut assortment at the new Vice Doughnuts & Coffee in Farmingdale. Credit: Newsday/Marie Elena Martinez

It was 2021 when Joseph and Gina O’Brien launched their Vice Doughnuts & Coffee truck that canvassed the Town of Oyster Bay in search of java and doughnut-minded fans. They found their audience, and now, three years later, they have put down local roots at their first full-service shop on Main Street in their native Farmingdale.

With the same ethos as their first brick and mortar — a take-away window in Massapequa that opened in 2023 — and their peddling truck, all of their ingredients are 100% non-GMO, all doughnuts are vegan, and all are available in gluten-free versions. Dedicated to sourcing organically and locally whenever possible, coffee comes from Southdown in Huntington; teas from the veteran-owned Clipper Ship, also in Huntington.

The doughnuts — and glazes — are house made by Gina in the full kitchen in back of the sunny shop dotted with marble topped tables and canary yellow metal chairs. All doughnuts are cake based, and past traditional “naked,” powdered, frosting-and-sprinkle-topped, and cinnamon sugar varieties, Vice has a slate of tempting options. Our favorite? A Biscoff-cookie crumb and speculoos cookie topped doughnut with a scoop of cookie butter in the center. On regular rotation is a black and white doughnut (half vanilla glazed, half chocolate), a coconut almond chocolate frosted, a peanut butter and jelly drizzled goober doughnut, and a Cinnamon Toast Crunch-inspired option topped with gluten-free rice crisps and vanilla cinnamon sugar. The doughnut drizzled with chocolate and laced with strawberry frosting had already sold out for the day when we arrived. Pro-tip? Get there early for your favorites.

An Army Reserve sergeant and firefighter in Engine 82 and Ladder 31 in the South Bronx, Joseph always foresaw owning a coffee shop to “offset the work of being a firefighter.” The comparatively relaxed gig of selling doughnuts and craft coffee felt like a good counterbalance and when the opportunity arose to strip a former ice cream truck into a roving coffee truck back in 2021, the Vice brand was born. But now, more than three years in, the most rewarding part of the Farmingdale opening has been “being able to serve the community in which we live,” he said.

Single doughnuts are $3, a half-dozen for $15, and a dozen for $27. Coffee and teas begin at $3.25.

Vice Doughnuts & Coffee, 314 Main St., Farmingdale, 516-455-2670,; Open Tuesday through Thursday from 8 a.m. to 5 p.m., Friday and Saturday from 8 a.m. to 8 p.m., and Sunday from 8 a.m. to 5 p.m.

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